This table essentially quantifies how Google sees your site and there are a few key numbers to pay attention to:
- Domain Authority -That’s how strongly Google views your over all domain — the higher the number, the better!
- Page Authority – That’s how strongly Google views the particular page that was queried — again, the higher the better!
- Spam – That scores how likely it is that you’ll solicit a manual or algorithmic penalty from Google. What does that mean? If you’re penalized by Google, it means they don’t think your site is a valuable resource and your site won’t rank! The lower the number, the better on this score.
These scores tell you how fast your domain is running for both desktop and mobil users. This is important because page speed is not only a secondary ranking factor, but having a slow load time can also kill user conversion! If they can’t get to your site quickly, users will likely just look else where.
The higher the score, the better!
This score ranks you against all of the other domains in existence (or at least, in their index). Think of it as a class rank. The closer you are to number 1, the better!