3 Areas That Matter for Mobile SEO
With more and more users browsing websites through their mobile devices, it’s more important than ever to make your website as mobile-friendly as possible. Mobile SEO is different from its desktop equivalent in several different ways and it’s critical to be aware of these differences. In order to have a successful mobile SEO campaign, speed and accessibility, context and user engagement signals must be present.
We will take a closer look at why mobile SEO stands apart and provide tips in each category.
Speed and Accessibility
Speed is important to many online users. If they can’t view a website’s content in seconds, they will likely leave and browse a different site. To help websites improve their load times, Google developed Accelerated Mobile Pages in 2016. These pages use less data to load, so they are especially beneficial for users on the go.
In the beginning, AMP pages were considered an advantage for publishers. Now, however, retailers like eBay are benefiting from these pages too. Adwords and AdSense support for AMP is increasing also, so it’s in your best interest to utilize it.
The good news is that there are many tutorials on AMP code available on the AMP Project website. You can learn everything there is to know about AMP and start using it on your site.
Smartphones have many sensors, including accelerometers and magnetometers, to get a better grasp of their user’s environment. Smartphones are programmed to know the current time, day, week, month and season. They even know information on users’ calendars regarding events and their statuses.
It’s critical for marketers to understand their users’ context in order to fulfill their search queries. Here are a few ways to use context to improve SEO performance:
- Develop content that your users need. For example, you may consider using a lot of images in your content instead of merely text.
- Download a user agent switcher so that you can see how your content looks on several different devices.
- Keep an eye on your search engine rankings across devices, media formats and territories. Through Google’s Search Console and Data Studio. If you do this, you can get a better sense of how often your website is showing up on search results.
User Engagement Signals
Because so many more people are using mobile devices, Google has had to change how it indexes and ranks websites. It hasn’t been an easy task, so Google has slowed down the launch of the mobile-first index and is now ready to launch on a website-by-website basis. There will be less metadata on mobile websites and links aren’t as important.
When you optimize your website for user satisfaction, remember that data analysis is the most important factor for improving your website’s SEO. Consider how users access your website, what they do on your website and where the main exit points are.
It’s also essential to include UX and CRO in your SEO campaigns and pay attention to how your landing pages have performed since RankBrain was launched.